I Care for my Health Programme
 The objective behind “I Care for my Health" Programme is the promotion of private pharmacies as places where customers can not only buy medicines, but also seek professional advice. PGF provides the pharmacies participating in the Programme with comprehensive assistance in reaching patients effectively and in offering them the broadest product range possible. At the same time, the pharmacies receive a tool for building customer loyalty.
Patients participating in the Programme, who are customers of the pharmacies, receive a free monthly brochure devoted to issues of health protection and healthy lifestyle, where they find helpful specialist tips and plenty of information on disease prevention. In addition, the Programme participants who are actively involved for a long time receive small gifts and take part in the drawing of attractive prizes.
Polska Grupa Farmaceutyczna makes an effort to ensure continuous advertising and marketing of the Programme. As the first company from the sector, in 2003 it launched an advertising campaign on TV, entitled "I Care for my Health" (which you can view by clicking on the link below). Additionally, a dedicated website was created for Patients participating in the Programme - www.dbamozdrowie.pl
|
